Idea Napkin No. 2

1) I am someone with a love for animals of all of kinds. As I get older my appreciation and love towards animals grows even more. In the past, I have not only volunteered in county animal shelters and humane societies, but I have also worked in animal hospitals. Besides being a very dedicated student, I have gained a lot of experience in veterinary medicine due to my previous involvement making me very skilled in this field. My aspirations regarding my business idea is for my clients to have a stress-free life with their pets, as well as helping lost pets reunite back with their families. If I were to start this business it would completely change my life. This business would became my baby and I would be willing to dedicate my time and dedication to making this business grow and reach its full potential.

2) From the comments I received on my idea napkin no. 1, people thought it was a really good product to have in the market and they were surprised to see that there is not an invention like this one already out. Even though, there are similar products out, they have not seen anything this technological.

My product will be a small GPS tracking system that can be implanted into animals, right under the skin causing no harm or side effects. In today’s market the only thing that comes close to this would be microchips, which is a miniature grain-like device that is placed under the skin. These devices work by giving the pet a unique 16 digit number within the chip, which can be scanned in shelters/veterinary clinics, once scanned a staff member can contact the microchip company and from there look up the owner's contact information.

My product, which goes by the name of “SafeAgain” will have a distinctive difference, for example; instead of a number assigned to your pet, you will download the company app to your smart phone, and after being downloaded the app will be linked to the tracking device via satellite. If a pet goes missing the user can send a signal to the device to the phone and capture a live-feed of its current location. Along with the special chip comes a collar that will flash red lights indicating that the pet is lost. This feature will help indicate to strangers that the pet is in need and its owner is looking for them

3) SafeAgain would be a product designed for customers that are willing to go that extra mile to keep their pets safe. The product’s targeted customers would be homeowners, families, and people in their early 30’s and up, pet owners, people with children and steady jobs. Although, the 20 percent of the customers would be your typical household family with children, the parents with a steady job, the product would be in the market for anyone to purchase. College students and young professionals who have deep concerns or desires of their pet’s safety will also see the usefulness of this product.

The main focus of this product is to help customers and their pets feel secure and at complete ease. My costumers will all share the same view when it comes to the care of their pets; that they become another member of the family and no one gets left behind.

4) While volunteering at shelters I would witness the heartbreak in people’s faces when we would tell them that their dog has not been seen or brought in. No one can understand how devastating it can be to lose a pet that has become a part of the family. With SafeAgain, there would not be such a thing as being lost and not found pet, and that is a huge relief for pet owners. Statistics show that one in three pets will become lost at a point in their lives. The chances of pets returning home after getting lost are very slim, therefore by implanting a SafeAgain chip in your pet it gives customers reassurance that their loved ones will return home safe.

5) Even though microchips have been used in the past to reunite families, SafeAgain stands out with our unique satellite tracking system and advance pet collar. Even though they are implanted exactly the same way, they work in vastly different ways. With SafeAgain, pets will not have to be brought into a shelter or clinic, in order for the owner to be contacted; the user will automatically be able to track their pet with the help of a smart phones and satellite signals, something that has never been seen with any microchip. The collar that comes along with this product also helps alert others that your pet is lost and is looking for their way home by displaying flashing red lights.

These elements of who I am, what I am offering and who I am offering my product to, why should they care, and what sets my product apart are all fundamental components of creating a business. These elements fit together for any start up business, because it targets all key points for the business to be successful. One has to know who they want the target customers to be, so that they could appeal to their unmet needs. One also has to know who they are because it is going to become a part of them and the business is going to reflect that. The product has to be design to the appeal the targeted customers and they have to see how it’s going to impact their life.  

I incorporated the feedback I received from the first idea napkin by continuing my napkin one idea. I received positive feedback about it and some even mentioned they were surprised to see it is not in the market yet, so it has allowed me to continue thinking about that specific idea. I added information about the exercises we have learned such as the 80-20 rule. I have also made my point clear and concise.