1) I talk to the owner of Donut Connection, Paul Nerger, talking to Paul he thinks his target customer are returning customers, senior citizens and high school students. The customer unmet needs are coffee and doughnuts. The main customer demographics are age ranging from 50-85, homeowners, retired, own vehicles. They use cell phones to communicate to get together every day and catch up and talk in Donut Connection.
2) All three customers agreed that the target customers of Donut Connection are the returning senior citizens that have been going there for years now. The customers unmet needs are a place to hang out and eat and drink coffee and doughnuts. The customers demographic are age ranging from 50-87, retired, married or widowed, own vehicles, homeowners, and have grandchildren. Cell phones to catch up with each other.
3) Yes because they are all around the same age and they grew up at the same time. He sits down with his customers and they have formed a bond. Paul likes to openly talk to his customers and the customers like to give him feedback and share their opinion about the employees and the business. The only difference I see is that the customers do not always agree on how Paul manages the employees. This may arise because maybe Paul does not handle the situation as well as he thinks he does. Another reason would be that the customers do not deal with the pressure of being a business owner and may underestimate all the things that have to get done.
Unfortunately, Paul did not let me voice record or video tape him. He felt uncomfortable and did not want the video to be out there. I was not able to video record or voice record the customers. They are older individuals and feel uncomfortable being recorded. I was only able to get my questions answered if I did not record them.
Hello-
ReplyDeleteI liked the business you chose and I think the information that the owner gave really helped give you insight to the customers. Even though you couldn't record them you were still able to convey the information. A lot of people did not want to be recorded so you're not the only one. I think you did a great job and I hope the owner continues to identify the unmet needs of his customers. Great post, check out mine:http://basmacirachel.blogspot.com/2016/02/the-twenty-percent.html
Good choice on businesses but you didn't post any videos; that is no good that no one wanted to be recorded. I feel like you summarize the feedback well; however some of the questions that we were supposed to ask seem to be unanswered by the post (for example: you identified that the client base is mainly ranging from 50-85; however, how does Paul find and attract these customers? ).
ReplyDeleteDaniela,
ReplyDeleteGreat idea on the business you chose, because who doesn't like coffee and donuts. What I've noticed about all the twenty percent post's I've read, it seems a lot of business is repeat customers. I can definitely see that being the case with a local donut shop where the owner actually takes the time to talk and receive feedback from his customers.
William
I liked your blog post. I think you did a good job going into detail about your interview. I wish I was able to watch or listen to the interviews. I understand that they weren't comfortable with it. It can be hard to get people who are alright and understanding of the need to be recorded for this class. I wasn't able to do this assignment but I'm glad that you had a good experience. Check out my blog: http://rachelquispe.blogspot.com
ReplyDeleteDaniela,
ReplyDeleteI feel like you had a great conversation and that this business owner knows their customers very well and knows how to serve them. It sounds like this owner is also great with his/her customers because they talk to them regularly and even know their names. It is important for owners to handle situations correctly as you mentioned but it is also important that they learn after every interaction. Check out my post here: http://thomasmurphy-ent3003.blogspot.com/2016/02/the-twenty-percent.html