The biggest surprise about the reading was the segmentation of psychographics. The segmentation of psychographics stated that it “capture some truth about real people’s lifestyles, attributes, self-image, and aspirations…” which was surprising that some of its drawbacks are that it is a weak indicator for predicting what people are going to buy. Usually, I would think that if you knew people’s lifestyles and aspirations that would be a good indicator for what products they would buy. One part of the reading that confused me was the different segmentations for different purposes chart. This part was confusing to me because I was unfamiliar with the topic at hand. One question I would as the author is, how does a company know which strategic decision would the company benefit the most? Another question would be, does a company that use relative data get the same or similar results as a company that goes out and gets the data from their own customers? I do not disagree with anything that the author said.
No comments:
Post a Comment