Week 6 Reading Reflection

The biggest surprise in reading the article was the five forces framework, for example, he explains why a fast-growing industry is not always a profitable one. This to me is surprising because I always thought of a fast growing industry as being profitable. Their good profit values are in my mind what made the industry a fast growing one. The part that confused me was showing how to put the five forces analysis into practice. This confused me because it is a lot of factors that I did not take into account before. Seeing how they all play a key role was interesting but at the same time confusing. If I were to ask the author two questions they would be, how did you come across the idea of the five forces framework? I would ask this to get a feel of his train of thought. The second question I would ask the author would be could an industry be successful without these particular five forces? This question arises because there is a lot of diversity and different ways of doing things. But analyzing these five forces framework in an industry could have led to very surprising results. There was not anything in particular that I thought the author was wrong. It is all a learning experience and I agreed with it all.